Zig Zag luxury vibrators | Dieline
UltraZone is a new brand in the sex toy industry that stands out for its approach in creating emotion through its packaging, which also reflects the character of the product itself. Each intimate item is designed for performance as well as elegance. Sophistication. Live. Pleasure. Product development and the corresponding packaging must remain true to this ideal.
Conceived by Ideal
Zig Zag – created for the UltraZone brand – are two distinct but complementary long vibrators that can bend in an extreme way. After bending the Zig Zag to the desired angle, it will retain its shape, making it customizable for any travel experience in all directions.
At Ideal International Group, each product is carefully studied from its form and functionality to transform it into reality. The designer works closely with the copywriter to develop the design concept and product name before committing to a final design. For Zig Zag, the movement and bending quality of the vibrators inspired the name of the concept and shape of the product and packaging. The vibrator can be bent from several angles and not just in one direction due to its longer than average length. The packaging design is directly related to the product from its two-dimensional graphic design to its three-dimensional shape. The clean lines are intricately twisted to emphasize the zigzag movement. The shape of the wrapper is also abstract, taking advantage of how the double fold can alter standard constructions to create unique outlines.
Manufacturing Process Creating the Zig Zag packaging was extremely difficult using paper. The thick paper was not stiff enough to hold the shape of the outlines. New Hip Lik Packaging Products Co., Ltd, the largest and most advanced PET box manufacturer in Asia, which has been able to provide the best solution. Ideal worked with this PET company to develop the large-scale production and manufacturing process. The biggest challenge in the construction of the package was to align the graphic print with the technology of the double fold and the tension of the folds, which required a special process of adhesive and gluing. There were so many double folds on the packaging that extra care had to be taken to ensure that the design would not jam the machines.
After several months of testing and cooperation, the PET packaging produced has remained true to the original design and has met the design challenges presented by Zig Zag. Although Ideal International Group designed the shape and concept of Zig Zag, the resulting 100% recyclable PET packaging would not have found the superb execution without the technology provided by New Hip Lik.
The end result is deceptively simple giving off an aura of sophistication and elegance to express the zigzag concept that Zig Zag vibrators possess.