Victorian-era vegetable farmer Catherine Velisha wins Boomaroo Nurseries Women in Horticulture Award | North Queensland Registry
AN “inspiring and innovative leader” is how the winner of the Boomaroo Nurseries Women in Horticulture award, Catherine Velisha, has been described.
The third generation farmer received recognition at Hort Connections National Awards of Excellence 2021 in Brisbane on June 9.
Ms. Velisha is the Managing Director of the Main Producer Velisha Farms. The award recognizes a prominent female member of the Australian horticultural industry who has demonstrated exceptional ability and success in her chosen field.
Ausveg CEO James Whiteside said Ms Velisha has taken over the spirit and history of the family business and modernized by looking at issues from a different perspective.
“Catherine Velisha is an inspiring and innovative leader in the fresh produce industry,” he said.
“Catherine fosters a culture of innovation by encouraging the creative thinking of her team at Velisha Farms.
“Updating the commercial brand to connect customers and using social media to tell the story of Velisha Farms and what it looks like behind the scenes have been key to current growth. “
In 2019, Ms Velisha was awarded a Nuffield Fellowship to undertake research on how horticultural family businesses can develop and harness the skills they need to compete in the marketplace.
She has also been a strong advocate for farm safety.
“In addition to modernizing work tools, Catherine recognizes that her employees are the company’s greatest assets and invests in their professional development and well-being,” said Mr. Whiteside.
“Catherine’s passion for the industry is evident in her wider work, including regular donations to food aid charities and the creation of a horticultural specific education business, VEG Education, and partnering with others to promote and increase awareness of farm safety and build careers in the industry.
“Catherine was one of 11 serious contenders for the Boomaroo Nurseries Women in Horticulture Award this year.
“There are so many passionate and dedicated women who are responsible for various roles in the industry, and this award recognizes the key role women play in ensuring that Australian horticulture continues to be a significant contributor to the agriculture sector in the world. country. “
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The story Catherine considered the best leader in horticulture first appeared on Good Fruits & Vegetables.